<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/9d50b94949c142c8bdd1510fc69c8551&quot; frameborder=&quot;0&quot; width=&quot;1280&quot; height=&quot;960&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>960</height><width>1280</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>960</thumbnail_height><thumbnail_width>1280</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/9d50b94949c142c8bdd1510fc69c8551-9af713b95ff9a607.gif</thumbnail_url><duration>131.727</duration><title>Setup: Your Organization and Brand</title><description>In this video, I walk you through the essential steps to set up your Avid account, focusing on creating your organization profile. I highlight the importance of including details like your logo, mission, and donor personas to help Avid generate effective creative content for your campaigns. Please take a moment to fill out your profile with all the critical information discussed. This will ensure Avid can craft better assets for your email and advertising efforts.</description></oembed>