<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/9df2ad66e93141d995ce6e714ac99b0d&quot; frameborder=&quot;0&quot; width=&quot;1662&quot; height=&quot;1246&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1246</height><width>1662</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1246</thumbnail_height><thumbnail_width>1662</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/9df2ad66e93141d995ce6e714ac99b0d-e125bbe18b0afa89.gif</thumbnail_url><duration>358.6</duration><title>High Ticket Offer, Content Pivot, Team Roles</title><description>This Loom provides an update on the team’s content strategy and next steps for aligning on a high ticket offer. The speaker explains a new Instagram content format focused on authority through free flow talking head videos, including examples of quick A I driven responses and strategy and process walkthroughs, with plans to repurpose content to LinkedIn and Twitter, and to return to YouTube after a podcast grew it by about 1,000 subscribers. They have closed down most previous offers, keeping two LinkedIn growth clients paying about 6.5k and 7k per month, and are focusing on AI because it brings the most money. The Loom ends by asking for roles and lane ownership, coordinating a call to finalize the ICP and offer, and mapping the offer into their docs with the goal of locking down a one pager on Monday to file for an LLC.</description></oembed>