<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/9ec287b307574c24b7250060c5035d9b&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/9ec287b307574c24b7250060c5035d9b-9181f05de51d06fe.gif</thumbnail_url><duration>166.447</duration><title>Naming Clarity Workshop: The First Step to Effective Branding</title><description>In this video, I introduce the Naming Clarity Workshop, which is the essential first step in any naming project before we dive into brainstorming. The workshop includes a questionnaire that encourages you to reflect on your brand from various angles, helping us create a clear roadmap for naming. I&apos;ve seen that without this roadmap, we often end up questioning our choices and naming in the dark. I strongly recommend taking the time for this strategy session, especially if you&apos;re feeling uncertain about what name will work for your business. Please make sure to engage with the workshop materials to set a solid foundation for our naming process.</description></oembed>