video1.0<iframe src="https://www.loom.com/embed/9f10d02caf1b43a1806d18df1f3eb319" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/9f10d02caf1b43a1806d18df1f3eb319-537cdbe2df0170a8.gif172.822This Loom introduces the Effi Widget as a way for brokers to capture high quality leads with less manual work. It explains that instead of spending hours chasing leads and entering paperwork and data, brokers can embed a widget on their website that collects client details and automatically runs a mini fact find. The widget also guides clients through signing the credit guide themselves, so compliance work is already completed and leads are auto-populated into Effie. The speaker notes that starting from scratch can cut down on the 30 to 40 minutes usually spent per lead gathering information and doing data entry.