<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/9f48cd5ef33f468c87f2081c9c101cfb&quot; frameborder=&quot;0&quot; width=&quot;1152&quot; height=&quot;864&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>864</height><width>1152</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>864</thumbnail_height><thumbnail_width>1152</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/9f48cd5ef33f468c87f2081c9c101cfb-9b7527c9c85932d9.gif</thumbnail_url><duration>299.208</duration><title>Vanity Metrics</title><description>Hey everyone, in this video, I wanted to share some insights about what we&apos;ve been doing at Pypreneurs and give you a small lesson on metrics that truly matter. I&apos;ve realized that chasing views and likes can often lead to vanity metrics that don&apos;t contribute to building a sustainable brand. For instance, a video we posted gained 1.3 million views but only converted around 20k followers, while a similar video with fewer views resulted in minimal follower growth. I encourage you to focus on meaningful engagement rather than just numbers, and if you have any questions or need advice, feel free to reach out by replying to this email.</description></oembed>