video1.0<iframe src="https://www.loom.com/embed/9f8450d923d24b71b0449b97457b17f3" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/9f8450d923d24b71b0449b97457b17f3-4086e7a694c31097.gif808.698In this video, I share our unique approach to copywriting at Persilia, emphasizing the importance of thorough research on competitors and understanding our audience's emotional needs. We recognize that today's buyers are aspirational and seek a deeper connection with brands, prompting us to create a new ad funnel that balances brand-led and direct response copy. I showcase examples from clients like Gully Labs and PICO, highlighting how we revamped their messaging to improve engagement and conversion rates. I also discuss our hiring strategy, which combines the strengths of brand and direct response copywriters to ensure our team excels in both areas. I encourage you to consider how our insights can enhance your own brand's messaging and performance.