video1.0<iframe src="https://www.loom.com/embed/a051cce518b5424ab0cba8e7e3c333da" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/a051cce518b5424ab0cba8e7e3c333da-3e40054b4457c7b6.gif213.156In this video, I walk you through the Seasonality Dashboard to prepare for upcoming holiday shifts, focusing on key trends in Illinois over the last 13 months. We see that Black Friday and Green Wednesday had the highest sales on actual holiday days, while the week of 420 showed a significant increase in average daily sales, 24% higher than non-holidays. I highlight the importance of stocking products for these peak days and adjusting discounts, noting that discounts during 420 were 20% deeper than non-holidays. I encourage you to analyze the data by category to understand how we can best promote products and maximize sales during these critical periods. Please take a closer look at the trends and prepare your strategies accordingly.