video1.0<iframe src="https://www.loom.com/embed/a09f6ea7ec9944f398dad6839874c0d8" frameborder="0" width="1660" height="1245" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12451660Loomhttps://www.loom.com12451660https://cdn.loom.com/sessions/thumbnails/a09f6ea7ec9944f398dad6839874c0d8-55e602a6d3793a45.gif589.525This Loom reviews third quarter pacing and provides updated forecasts for July through September. The third quarter overall is down 1.9 points from last week, with July down 0.9, August down 2.3, and September down 1.9 across all categories. July is tracking as predicted (minus 8 to 9 without the World Cup), August should finish near minus 8 (currently pacing around minus 9, influenced slightly by Kroger cancels), but September is the problem at minus 14 versus minus 9 in August, leading to a more conservative forecast lowered 0.8 points to minus 17.8 and a quarter forecast of minus 10.6. The speaker attributes September weakness to network-specific NFL timing (three September games instead of four), potential political spending uncertainty after a Supreme Court ruling on coordination and LUR, and the lack of account-by-account data, while keeping the fourth quarter outlook unchanged with an October forecast of minus 23 and about 83% of the quarter booked.