video1.0<iframe src="https://www.loom.com/embed/a1229a47eb8248bf969391a573c4bf15" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/a1229a47eb8248bf969391a573c4bf15-00001.gif134In this video, I discuss the timing of creating an opportunity in the sales process. I explain that as soon as you book a meeting with a qualified prospect for a demo or discovery call, it is the right time to create the opportunity. Creating the opportunity at this stage helps in identifying prospects who are open to considering a sales cycle. I also highlight the minimum amount of information required to open an opportunity and how it can dramatically improve follow-up.