video1.0<iframe src="https://www.loom.com/embed/a1ca0c4f92dc4933880ab35af390a4a0" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/a1ca0c4f92dc4933880ab35af390a4a0-6ff67be68cc290ad.gif862.491This Loom breaks down the full brand identity design for LagLens, a tourism city guide mobile app. Michael explains the origin of the idea after an AI event in Lagos, where a speaker challenged attendees to build something for tourism by December 30, and he positions LagLens as letting people experience Lagos from home. He details how the logo concept connects the word LagLens and a lens shaped to also form the letter E, and describes the brand colors using deep navy blues for nighttime Lagos, yellow for memory and optimism, and warm cream for warmth. He also covers design system choices including spacing guidelines, typography with DM Sans, and the rationale for a memorable app favicon, with the app expected to launch in the next two to three weeks.