video1.0<iframe src="https://www.loom.com/embed/a2748c4e8e7d478b92e145a3bf9a86a4" frameborder="0" width="1236" height="927" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9271236Loomhttps://www.loom.com9271236https://cdn.loom.com/sessions/thumbnails/a2748c4e8e7d478b92e145a3bf9a86a4-716dbcc55194f6d6.gif152.055In this video, I discuss how Buffer has chosen to differentiate itself not just through its product but by being transparent about its internal operations and profitability. Recently, we became profitable again, reporting a net profit of $2.5 million in 2025, and we distributed 15% of that as a profit-sharing bonus to our team. This approach appeals to companies that value sustainability over rapid growth, setting us apart from competitors like Sprout Social and Hootsuite. I encourage you to think about how our operational philosophy can resonate with potential clients and partners. Let's continue to highlight our unique approach in our communications.