video1.0<iframe src="https://www.loom.com/embed/a2bbef168ea94c1bb3488a83bc68d8d5" frameborder="0" width="1152" height="864" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>8641152Loomhttps://www.loom.com8641152https://cdn.loom.com/sessions/thumbnails/a2bbef168ea94c1bb3488a83bc68d8d5-cf839f26855578c5.gif272.0453In this video, I walk through an experiment we conducted at NextAfter focused on lead acquisition through free online courses. We tested two different landing page designs and found that by reducing the sign-up process from two steps to one, we increased the conversion rate from 7% to an impressive 29.7%, which is over a 300% lift. Additionally, the generosity of those who signed up also increased, with an average of 99 cents per visit compared to 33 cents from the control group. I encourage you to think about how reducing friction in your own processes can lead to greater engagement and support. Let's leverage these insights to enhance our donor acquisition strategies!