<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/a2d4fd682d13467f830605c23f7eae21&quot; frameborder=&quot;0&quot; width=&quot;1664&quot; height=&quot;1248&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1248</height><width>1664</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1248</thumbnail_height><thumbnail_width>1664</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/a2d4fd682d13467f830605c23f7eae21-c2f5fd9d864e42c0.gif</thumbnail_url><duration>185.97</duration><title>Setting up UTM Parameters for Active Ads</title><description>In this video, I’ll walk you through how to set up UTM parameters specifically at the AdLevel in Facebook. It’s crucial to duplicate your ads instead of editing them directly to preserve learning data. I’ll show you where to enter the UTM parameters and why this method is necessary for active ads. Please make sure to implement these parameters for all future ads you create.</description></oembed>