<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/a3a6c641dc9d4eb8851d066c010c6c1a&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/a3a6c641dc9d4eb8851d066c010c6c1a-a6ded72b2a337834.gif</thumbnail_url><duration>705.094</duration><title>Optimized Funnel Reentry (Final)</title><description>In this video, I discuss the challenges we face with our current funnel conversion counting methods and introduce the optimized funnel reentry mode. This new mode allows us to accurately count conversions even if a user attempts to enter a funnel multiple times. I highlight how this change will help us better understand user behavior and improve our conversion metrics. Please take a moment to review the details and consider how this could impact our strategies moving forward.</description></oembed>