video1.0<iframe src="https://www.loom.com/embed/a401c9e12ecb45e4b2a2b42cf717c96d" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/a401c9e12ecb45e4b2a2b42cf717c96d-c884c89d3cfb1554.gif386.4717In this video, I review a B2C email from a small jewelry business that I really love. While I initially found the subject line "We've missed you" off-putting, the content of the email pleasantly surprised me with its personal touch and humanized approach. I discuss the importance of presenting a face to the brand and how the copy effectively resonates with the target audience. I also suggest improvements for readability and engagement, particularly in the layout and wording. My main takeaway is that while "We've missed you" can feel empty, it can work if supported by genuine and relatable content.