video1.0<iframe src="https://www.loom.com/embed/a436531e07164fe3b1e1858cbeaa91ee" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/a436531e07164fe3b1e1858cbeaa91ee-00001.gif1456.2I first met Ryan last year in September when he reached out to get me to talk about AI content to his community. After 30 minutes the conversation quickly turned and we started working through Ryan's Sales Process realizing that he had quite a few gaps. But before we get into all that.. If you don't know who Ryan is here's the TL;DR He has nearly 54,000 LinkedIn Followers He is known as the "Hook King" on LinkedIn His Content regularly gets 500+ likes & comments And he is one of the best LinkedIn Copywriters I know He was doing $14k per month getting run down managing it all Check out his profile here - https://www.linkedin.com/in/rmuss/ Ok now let's continue. So after chatting I quickly realized he was MASSIVELY under monetizing his audience He wasn't running a Sell By Chat process He was selling a Low Cost Product He wasn't selling in his posts... So I then spent the remaining 30 minutes of the call coaching him how to sell in the DM's And then when the 60 minutes was done, he decided to join the program. I also offered to give him a 1 on 1 the next week in exchange for his Case Study video a few months down the line (that's what this is) He quickly agreed. Then less than 1 week later he sent me a Message "Matt I used what you told me in the meeting and I already sold someone in the DM's!" Crazy right? A few months later and some DM exchanges Ryan's MRR went from $14k > $34k per month. And he closed $82k in total. So what were Ryan's big takeaways? 1 - Sell By Chat VOLUME is everything It doesn't matter how many Likes or Followers you have. You can still close in the DM's. You just need to send soo many more than you think you should. 2 - Send Voice Notes When you are running Sell By Chat, if you have the time and want to break through? Send them direct Voice Notes. Ryan closes 80% of his deals in the DM's using only Voice Notes and not having any sales meetings. 3 - Leverage AI to create Content Faster - But still learn the fundamentals. Being able to sell in your content takes time. And AI speeds it up a ton but you still need to learn the underlying fundamentals. PS - Hope you got value from this Case Study :)