<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/a466da6cab184f0f9e1a9d2530c12321&quot; frameborder=&quot;0&quot; width=&quot;1280&quot; height=&quot;960&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>960</height><width>1280</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>960</thumbnail_height><thumbnail_width>1280</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/a466da6cab184f0f9e1a9d2530c12321-6f11c3e7fff6bf13.gif</thumbnail_url><duration>348.779</duration><title>How to Know Your Agency’s True Value</title><description>This Loom discusses how marketing agency owners can understand what their business is actually worth and when to move to avoid losing major value. The speaker describes a pattern of burnout cycles and how owners often wait for clarity that never comes, even though their asset is already built but mispriced. He shares personal examples including an $8 million offer, scaling an SEO and content business from $330,000 a month down to $25,000, and eventually salvaging it while still exiting, plus other deals totaling from $350,000 up to $5,000,000. He emphasizes that AI is eating agency services from the bottom up and offers a free 60-minute discovery call with a written audit and valuation range if the owner wants to go deeper.</description></oembed>