video1.0<iframe src="https://www.loom.com/embed/a5a8f0eddd904263adc976b8f5c14c26" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/a5a8f0eddd904263adc976b8f5c14c26-6dce7efb72be21c2.gif529.233333This Loom explains the shift from social media to interest media and how to win with the new algorithms. It argues that social media is dead because platforms increasingly curate based on engagement signals like watching through, looping, saving, and sharing rather than follower networks. The video claims follower count is no longer a distribution guarantee, noting Gary Vaynerchuk’s 55 million followers and contrasting it with a new account that can outperform through niche content. It recommends focusing on deep signals over vanity metrics like likes and follows, using an organic testing then paid amplification approach via what’s called the barbell strategy.