video1.0<iframe src="https://www.loom.com/embed/a5b9b2d212d6414daa8e980369aefc36" frameborder="0" width="1914" height="1435" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14351914Loomhttps://www.loom.com14351914https://cdn.loom.com/sessions/thumbnails/a5b9b2d212d6414daa8e980369aefc36-00001.gif481.034In this tutorial, I will show you how to use the Analytic Index platform to analyze your branded search activity. We will focus on the brand Chobani in the highly competitive grocery category. I will demonstrate how to track share of voice, identify competitors, and analyze sponsored activity. This information will help you make informed decisions about defending your brand and optimizing your advertising strategy. No action is requested from viewers.