video1.0<iframe src="https://www.loom.com/embed/a5decf65b64f45f9bdf681cb8e3e4915" frameborder="0" width="2160" height="1620" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>16202160Loomhttps://www.loom.com16202160https://cdn.loom.com/sessions/thumbnails/a5decf65b64f45f9bdf681cb8e3e4915-8fad4b60f94ff5ed.jpg8276.96This Loom explains how to build a founder personal brand and earn trust through content in a post COVID, high skepticism market. Claudia outlines a 5C trust framework (connection, competency, consistency, care, confirmation) and a storytelling structure with a hook, context, re hook, climax, and payoff, using examples like a 350,000 franchise projection that was reframed through unit economics. She emphasizes content pillars (expertise, business, perspectives and beliefs, proof) and argues that founder brands outperform because lived experience and reputation cannot be replicated by AI. The session promotes a hands on workshop on September 3 at Common Ground, Bangsa South with modules on positioning, content system, production process, and scripting and editing, priced at 1499 for the first cohort before a discount ends at midnight on August 20.