video1.0<iframe src="https://www.loom.com/embed/a62c23dc0e314b7794a95eee6fce48c1" frameborder="0" width="1340" height="1005" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>10051340Loomhttps://www.loom.com10051340https://cdn.loom.com/sessions/thumbnails/a62c23dc0e314b7794a95eee6fce48c1-9751985fc00bfc54.gif424.071In this video, I share my frustration with lastminute.com after spending £1,600 on flights, only to receive an email promoting holidays starting at £122. I discuss how the brand has failed to understand the context of my recent purchase and the importance of tailoring their communication to customers like me. I critique the email's design and content, highlighting its lack of clarity and relevance. My goal is to provide practical insights on what companies should avoid in their email marketing strategies. I encourage viewers to consider how their own brands communicate with customers post-purchase.