video1.0<iframe src="https://www.loom.com/embed/a640bace29e24231aa0f2c743e344636" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/a640bace29e24231aa0f2c743e344636-35d6b0635d4ecac6.gif346.328In this video, I discuss the importance of value-based bidding in measuring the effectiveness of your marketing investments. I walk you through using Google's VBB Calculator to determine the value of leads and sales in your jewelry business. For example, if your cost to acquire a shopper is $12 and the average value of a lead is $187, you are on the right track. I encourage you to track these metrics and avoid getting distracted by superficial metrics like CPC. Take action by using the calculator and understanding what your marketing truly generates.