video1.0<iframe src="https://www.loom.com/embed/a6df0a17cc8c44b6a51d92a6b5790391" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/a6df0a17cc8c44b6a51d92a6b5790391-19a4d6ccb88e4bb3.gif399.432This Loom demonstrates an end to end outreach automation pipeline using Clay and NATEL based on the FETE framework. Nishika first uses Apollo to manually search and filter 25 small founder and agency owner leads, mostly 1 to 50 employee companies across marketing, recruiting, and consulting, and compiles them in a spreadsheet. Next she uses Clay to run an email finding waterfall with provider fallback and uses Claygent to visit each person’s LinkedIn profile for a specific signal, then generates fully personalized email subject lines and bodies based on likely pain points. Finally, she exports to a Google Sheet and runs automation that reads the sheet, sends emails via Gmail one at a time with a one minute wait, and updates the contact status to sent, which is shown live while the pipeline runs.