video1.0<iframe src="https://www.loom.com/embed/a71d41c54c95473d874189067f5fc866" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/a71d41c54c95473d874189067f5fc866-a00fafa26889ea3a.gif189.2This Loom explains how to connect your storefront to HubSpot so new departments, customers, and orders are created there automatically. In Connect Plugins, you enable the Connect HubSpot plugin, generate a HubSpot access token with permissions to read and write contacts and write companies and deals, paste it into the plugin configuration, and then check the connection for a green confirmation. You can optionally enable deal creation by setting the correct pipeline and stage IDs; otherwise deals are off. After connecting, each new department becomes a HubSpot company, and customer registrations become contacts linked to their department company, with placed orders converted to deals using the order total as the amount.