video1.0<iframe src="https://www.loom.com/embed/a76bdeb3168249b693f405c7e67050ed" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/a76bdeb3168249b693f405c7e67050ed-ab30e55c7e2e6d51.gif128.149Start in TrendPulse to identify current trends already present in your assortment or trends you can act on quickly. Then, use MarketPulse to see whether competitors carry those same ideas. By comparing trend momentum with market availability, you can make more informed decisions about product focus, messaging, and opportunities for differentiation. It also creates a strong opportunity to highlight across email, site pages, and social media that you offer products aligned with current trends—especially when competitors either do not carry them or offer only a limited assortment. If you’re able to move quickly on a trend, you can also use MarketPulse to assess whether competitors are already capturing it and examine how those products are showing up in the market. This can help you better differentiate your offering from competing products.