video1.0<iframe src="https://www.loom.com/embed/a8a38bc7946a4ef28b6e4642578f1b6a" frameborder="0" width="1114" height="835" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>8351114Loomhttps://www.loom.com8351114https://cdn.loom.com/sessions/thumbnails/a8a38bc7946a4ef28b6e4642578f1b6a-00001.jpg770If you're watching this, you're likely considering the addition of online marketing expertise to your team. And there are *many* ways to slice and dice this in what I like to call the "wild wild west" of online business. It's a new domain with lots of freelancers and agencies and fast changing trends. So how do you know? The core of marketing hasn't changed for centuries actually. It's about knowing the psychology of your audience and getting visibility - getting in front of them. My approach stems from 20 years of corporate experience and a decade of doing online business as a consultant - and brand builder and owner myself. Here's a link to the PDF: https://lucid.app/publicSegments/view/f247da08-3c41-4a05-b369-6c6d830ede7b/image.pdf Review the checklists at the bottom to do a quick self audit. Where are your gaps? How specifically would you want to apply this kind of resource to your team? Generally, we work in 90 day increments, shore up the foundation then build new marketing campaigns and assets and GO! Run the content engine and get the traffic moving. If you want to discuss this in a short call with myself, start here.: LoriMercer.com/connect