<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/a92ade61d5214b2ab4dfbc86d6d1c139&quot; frameborder=&quot;0&quot; width=&quot;1280&quot; height=&quot;960&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>960</height><width>1280</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>960</thumbnail_height><thumbnail_width>1280</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/a92ade61d5214b2ab4dfbc86d6d1c139-94b22e35363cb3d7.gif</thumbnail_url><duration>254.691</duration><title>Tracking Engagement Signals </title><description>In this video, I discuss how we can creatively leverage engagement signals to discover new customers, particularly those interested in innovative go-to-market strategies. We’ve set up a signal to identify individuals who are sharing insights about their go-to-market playbooks and inviting comments on their posts. While we want to avoid targeting those selling their own solutions, we’re interested in engaging with everyone who comments on these posts. I encourage you to think about how you can apply these strategies in your own outreach efforts. Let’s explore these opportunities together!</description></oembed>