<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/a94e43c76b184fb8b52b05ce52b7a9d6&quot; frameborder=&quot;0&quot; width=&quot;1280&quot; height=&quot;960&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>960</height><width>1280</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>960</thumbnail_height><thumbnail_width>1280</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/a94e43c76b184fb8b52b05ce52b7a9d6-5c62b6b5c82334f4.gif</thumbnail_url><duration>3580.497333</duration><title>How to validate your business idea with real customers</title><description>In this video Sweta Govani, Founder of Happy Paying Customers and the Founder-Led Marketing Club, talks about how to validate a new business idea with real paying customers. i.e. turn it from an idea to reality.

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As you go through this process, you’ll have follow-up questions such as where to find these people, or you might want feedback on your outreach. Or, you might want deeper support on drafting your hypothesized go-to-market that you can design your business around it. I got you: 

Whenever you feel ready to go from idea to 100 Happy Paying Customers, I’d love to have you in the Founder-Led Marketing Club, my high-touch membership for new founders. As a fellow OGC-er, I am confident you’ll be a fit amongst the smart, supportive founders on their journey to $1M. Here&apos;s a video to learn more: https://www.loom.com/share/0ccb7fa36bdc425893b6d6bd72a2b812

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Have questions or feedback? DM or email Sweta anytime. 

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Here&apos;s to turning your idea into a reality. 

Rooting for you! 
Sweta (https://www.linkedin.com/in/swetagovani/)</description></oembed>