video1.0<iframe src="https://www.loom.com/embed/a97e760ee2864c9d97e6f4f0267cd002" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/a97e760ee2864c9d97e6f4f0267cd002-fa8ec8ee2f3fb827.gif129.52Here's a detailed walkthrough of how we, as a cross-functional team, evaluated the decision to hold a marketing conference in Q1. We set clear goals, linked them to organizational objectives, established criteria, generated options, and analyzed them against our criteria. Our operations manager provided a budget breakdown for an in-person conference. We engaged in discussions, gathered opinions, and used AI to predict outcomes. Tasks include planning actions post-decision for the operations manager, myself, and the go-to-market team to ensure successful execution.