video1.0<iframe src="https://www.loom.com/embed/a99a7fe6faa649078b30cb514ce8f994" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/a99a7fe6faa649078b30cb514ce8f994-00001.gif214.877Hey there! In this Loom, I'll be explaining what email templates are and why we're using them instead of creating emails right inside an automation. We'll be designing email templates for the lead magnet delivery and I'll show you how to pick the right template for each email you want to send. Using email templates adds a layer of professionalism to your emails and makes them look better. Every time you're sending a new email for a different reason within an automation or a new email for a different reason like a newsletter or a campaign, it's going to be a new email template for that. So, let's dive in and I'll show you how to use email templates!