video1.0<iframe src="https://www.loom.com/embed/a9d0b509c29b4cf0ba53f6d82549173f" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/a9d0b509c29b4cf0ba53f6d82549173f-1717101603240.gif363.833In this video, I discuss the challenges of product innovation and management, particularly for family businesses. I highlight the difficulties in shifting the culture, mindset, and processes around product management. I emphasize the difference between managing a product and managing customer requests, and the need to transition from a vendor relationship to a product relationship. This topic has been a major focus recently, and I provide insights on how to navigate this complex process.