<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/aa1d7da6615741329e453f0fca089442&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/aa1d7da6615741329e453f0fca089442-47ad6a26ed085d2e-full.jpg</thumbnail_url><duration>144.144</duration><title>Build a Short Form Content System</title><description>This Loom explains why the creator founded Michael Brandy and what the community provides for coaches building short form content. The speaker addresses the challenge of scattered advice and questions about what to talk about, how often to post, and how to measure reel performance. They describe a roadmap to generate an endless flow of relevant content ideas, AI workflows to research, write, and repurpose faster without losing personality, and tools to edit and post while tracking data to adjust strategy. They also outline beginner, advanced, and omnipresent paths for scaling organic content, pairing with paid ads, and adapting one core message across Instagram, Facebook, YouTube, TikTok, and LinkedIn.</description></oembed>