video1.0<iframe src="https://www.loom.com/embed/aab7500a55ec416f97207c7b592b10fb" frameborder="0" width="1664" height="1248" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12481664Loomhttps://www.loom.com12481664https://cdn.loom.com/sessions/thumbnails/aab7500a55ec416f97207c7b592b10fb-52adc5820cc29b0f.gif1298.532In this video, I shared how marketers at Atlassian are leveraging AI and Rovo to enhance our workflows, particularly through the Customer 360 Agent, which provides deep account insights and helps prepare for sales calls. I highlighted its ability to generate sales prep documents with key data, such as renewal dates and best contacts, which has significantly improved collaboration with our sales teams. Additionally, I discussed the importance of creating tailored agents for specific tasks and how AI can streamline data analysis and content creation. I encourage everyone to explore these tools and consider how they can apply them to their own roles for greater efficiency. Let's continue to innovate and share our experiences with AI in marketing!