video1.0<iframe src="https://www.loom.com/embed/aadde77614644522aa13a6355d374412" frameborder="0" width="1662" height="1246" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12461662Loomhttps://www.loom.com12461662https://cdn.loom.com/sessions/thumbnails/aadde77614644522aa13a6355d374412-8f7c5c9edf5dbbad.gif876.37This Loom introduces a new progression and playbook for landing page testing to replace loosely defined iteration discussions with a clearer sequence of page depth and tests. The author explains how to move from zero to one by creating simple listicle-style pages, then iterate on an existing working page by adding elements like warranty or guarantees, social proof including customer and AI review summaries, UGC videos, timelines, comparisons, and more, with an aim to systematize what to test first. They also outline a landing page evaluation playbook that prioritizes spend and efficiency first while using supporting metrics to guide specific changes. A concrete example shows a three-cell test for Prettyboy, adding an AI review widget summary as cell 2 and a guarantee widget as cell 3, with follow-up tests based on which cells drive the best improvement. The Loom ends by requesting feedback on these documents and plans to build them into workflows.