<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/abe840602dcd48b5900bb5fa947b0883&quot; frameborder=&quot;0&quot; width=&quot;1728&quot; height=&quot;1296&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1296</height><width>1728</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1296</thumbnail_height><thumbnail_width>1728</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/abe840602dcd48b5900bb5fa947b0883-2d4e8590829dee28.gif</thumbnail_url><duration>283.341</duration><title>Addressing Fake Reviews</title><description>In this video, I discuss a concerning situation we&apos;re facing with a client in South Africa who is receiving a slew of mediocre reviews that seem to lack any real basis in guest experience. I&apos;ve seen this before, and while Google isn&apos;t very responsive to these issues, the best way to combat this is by burying the bad reviews with positive ones. I&apos;m advising my clients to reach out to their database and ask for honest reviews, emphasizing that people love to help when there&apos;s a problem. Statistically, a one-point drop in ratings can lead to a five to nine percent profit impact, so it&apos;s crucial to be proactive. I encourage everyone to rally their supporters and ask for feedback to improve their ratings.</description></oembed>