video1.0<iframe src="https://www.loom.com/embed/abe8574db9c146219b322725afb2a0f7" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/abe8574db9c146219b322725afb2a0f7-3de1e3410a68d9d9.gif55.916This Loom explains a problem called island marketing and why it disrupts customer messaging across channels. Lauren notes that it is common for different parts of a team, like content, product marketing, and sales, to describe marketing differently, with agencies or freelancers adding more variation. She defines island marketing as activity happening without a connecting thread in the story across channels and spending. To address this, she built a free two minute diagnostic with seven questions to identify where channels are breaking and estimate what is costing pipeline now and in future quarters, plus what to fix first.