video1.0<iframe src="https://www.loom.com/embed/ace497ef77994d59b4506c5f133cb5f5" frameborder="0" width="1658" height="1243" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12431658Loomhttps://www.loom.com12431658https://cdn.loom.com/sessions/thumbnails/ace497ef77994d59b4506c5f133cb5f5-7ad958aca9a92c3c.gif169.003In this video, I take you through a deep dive into social listening specifically for our Rove Solace Architectural Gold Necklace within the Japanese market. We explore the social landscape, noting that authenticity and craftsmanship storytelling are crucial, with Instagram and TikTok being the dominant platforms for awareness. I highlight the importance of aligning our messaging with the insights provided, particularly focusing on the artisan craftsmanship aspect of our product. Additionally, I recommend targeting specific influencers and communities that resonate with our category. Please review the platform analysis and recommended messaging to inform our strategy as we enter this opportunity-rich environment.