<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/ae662f18b75640bcb80eed5a95fb2fb1&quot; frameborder=&quot;0&quot; width=&quot;1790&quot; height=&quot;1342&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1342</height><width>1790</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1342</thumbnail_height><thumbnail_width>1790</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/ae662f18b75640bcb80eed5a95fb2fb1-2b2e72261bce9fd0.gif</thumbnail_url><duration>353.621</duration><title>Importance of Data Ownership in CRM</title><description>In this video, I discuss why it&apos;s crucial to choose a CRM that allows you to own your data. Many users face challenges when trying to export their data from other systems, which can lead to being locked in without easy access. I recommend setting up a backup system with Proline right from the start to avoid these issues. Please ensure you whitelist Proline in your Google Admin and create a shared drive for easy access to your data.</description></oembed>