video1.0<iframe src="https://www.loom.com/embed/aea53c57dbba4184bd99c7626bbf95b2" frameborder="0" width="1672" height="1254" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12541672Loomhttps://www.loom.com12541672https://cdn.loom.com/sessions/thumbnails/aea53c57dbba4184bd99c7626bbf95b2-00001.gif244In this video, I discuss the importance of optimizing footers on websites and how it can significantly impact performance. I explain the three main ways to optimize footers: prioritizing elements that generate revenue, rearranging and de-prioritizing underperforming elements, and rewriting elements for better conversion. I also highlight the significance of heat maps in analyzing website performance as a whole. While using specific examples, I emphasize the importance of removing non-performing elements, prioritizing revenue-generating ones, and considering other ways to make a positive impact on business beyond just optimizing the footer.