video1.0<iframe src="https://www.loom.com/embed/af77f9f80e8e434a86563401e114f708" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/af77f9f80e8e434a86563401e114f708-77fd56c0575aa514.gif93.711In this update, I discussed the emerging trend of GLP-1 shoppers, who are increasingly prevalent in our supermarkets and are characterized by their browsing habits and sensitivity to promotions. Our research indicates that these shoppers tend to feel overwhelmed by product choices, so we need to enhance our in-store layouts and signage to assist them better. Additionally, they are more price-sensitive and open to store brands, which suggests we should highlight these options more prominently. I encourage you to ramp up our pre-trip and in-store investments to effectively engage this demographic. Let's adapt our strategies to meet the needs of these shoppers.