video1.0<iframe src="https://www.loom.com/embed/afdb276498c84ccd9c3497a0bac61dab" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/afdb276498c84ccd9c3497a0bac61dab-351bdabf7f926ed0.gif200.8876In this video, I explain the importance of adding account level negative keywords to save time and avoid entering auctions for irrelevant terms. I demonstrate how to create a list of negative keywords and add them at the account level for better campaign performance. Action requested: Always document account level negatives for each campaign.