video1.0<iframe src="https://www.loom.com/embed/b01d94d58fc3495993dc138c5ae2196a" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/b01d94d58fc3495993dc138c5ae2196a-0cfbe410380b1190.gif367.083This Loom recommends simplifying ShiftAlarm’s messaging by introducing its value proposition in layers. The reviewer notes that the app currently presents multiple value propositions at once, including scheduling, pay forecasting, and bill planning, which makes the primary reason for the product harder to understand. They suggest leading with the core promise of never missing a shift and waking up with confidence even when your schedule changes, explaining how ShiftAlarm adapts to rotating schedules. After users trust that core outcome, financial planning features should be positioned as supporting value propositions in both the App Store listing and onboarding.