video1.0<iframe src="https://www.loom.com/embed/b03b2a9f6be0412891da20441dae3354" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/b03b2a9f6be0412891da20441dae3354-121e201bd3d8ecbf.gif237.501In this video, I walk you through how to create closed-loss reasons in your HubSpot account, emphasizing the importance of making this a required field in your deal stages. I explain the process of setting up a workflow to follow up on closed-lost deals, including choosing the right pipeline and establishing delays for follow-ups. You'll want to customize tasks for deal owners based on the reasons for closing a deal as lost, such as timing, pricing, or competition. I encourage you to personalize follow-up communications and ensure that team members are notified appropriately. Please take action by implementing these steps in your account to enhance your sales process.