<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/b28c45d4c9024456bfb3d65c4e87c1d7&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/b28c45d4c9024456bfb3d65c4e87c1d7-6a7a2e2f51067ed7.gif</thumbnail_url><duration>103.96</duration><title>Bring Adobe Data Layer into FullStory ✅</title><description>I explained that Adobe Analytics and FullStory do not always share the same data layer language, so important variables can be missing in FullStory. I shared that FullStory offers native data layer capture integrations, including Adobe Analytics, to automatically ingest common data layer attributes as custom events or user variables. I noted that you can also pass custom data layer properties and use a rules driven, syntax based approach without writing JavaScript. I described where to manage this under Settings, Integrations, and Manage, and pointed to help.fullstory.com for more details. There was no direct action requested from viewers beyond reviewing and setting up the integration if needed.</description></oembed>