video1.0<iframe src="https://www.loom.com/embed/b28d6e90e6634bac96aaeba0c70ea564" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/b28d6e90e6634bac96aaeba0c70ea564-c1c7c22a90a0aee7.gif101.334567This Loom explains why cello was created and how it enables rewarding word of mouth referrals inside a product. It shows how users share via a personalized link, and friends see a landing page with the offer when they open the link. If the friend signs up or buys, they receive a notification to view rewards and payment details, while Channel handles awarding and taxing compliance. The dashboard provides rich analytics to monitor and improve performance, and the Loom closes by encouraging viewers to get started using the onboarding guide or by contacting experts.