video1.0<iframe src="https://www.loom.com/embed/b3509e59830540558a43a158af2a51e5" frameborder="0" width="1780" height="1335" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>13351780Loomhttps://www.loom.com13351780https://cdn.loom.com/sessions/thumbnails/b3509e59830540558a43a158af2a51e5-89bb3c9b74310dd3-full.jpg882.022This Loom walks through the CRO Gurus process from A to Z and how we move with the client from research to testing toward and ongoing conversion optimization. The process starts with a kickoff call and an in-depth discussion, after which a private research document is created based on four pillars (company, customer perspective, industry/internet perspective, and own data plus action goals), and next, a testing roadmap is built. Once the foundation is ready, you move on to things like A/B tests and items that need more research, as well as optimization based on content metrics. The work is carried out in recurring sprints with weekly or monthly updates, aiming for systematic growth around the main KPI. The narrator notes that the process has been refined across 300+ sites over 11 years.