video1.0<iframe src="https://www.loom.com/embed/b37a420e4ff24064b7fd03cdf9be43c2" frameborder="0" width="1752" height="1314" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>13141752Loomhttps://www.loom.com13141752https://cdn.loom.com/sessions/thumbnails/b37a420e4ff24064b7fd03cdf9be43c2-e90d2f8e7e546f26.gif203.84In this video, I demo our product, Twitter Pulse Into the Universe, which helps us understand a brand's presence on Twitter by analyzing user engagement. Drawing from my background in finance, we've built a pipeline that utilizes the Twitter XAPI to create user embeddings and visualize them in a 3D space using UMAP. This allows us to identify distinct user clusters and analyze trends over time, which is particularly useful for marketing functions. I encourage you to explore how these insights can inform your strategies and track sentiment shifts over time.