video1.0<iframe src="https://www.loom.com/embed/b4c117ef3b19408799619a2047de7881" frameborder="0" width="1268" height="951" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9511268Loomhttps://www.loom.com9511268https://cdn.loom.com/sessions/thumbnails/b4c117ef3b19408799619a2047de7881-c7ea915c5de141e9.gif255.109This Loom discusses a strategy for B2B SaaS demos using live, scheduled product demonstrations instead of only personalized sales calls. It highlights Atlin’s “see the context layer built live” button with an upcoming session shown as July 1, where attendees can ask questions and view the build under the hood without a super salesy sales conversation. The speaker suggests combining interactive live demos with later personalized demos for tailored questions, and notes live sessions attract higher-intent researchers who may not be ready to talk to sales yet.