video1.0<iframe src="https://www.loom.com/embed/b4fedd4677cc4cc482e2ecbb7139bd98" frameborder="0" width="1114" height="835" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>8351114Loomhttps://www.loom.com8351114https://cdn.loom.com/sessions/thumbnails/b4fedd4677cc4cc482e2ecbb7139bd98-c846775521f249c6.gif896.586This Loom presents logo and brand direction options for Trinity’s Respite Care Ministry focused on the “Gathering Place” and “Care and Companionship” stage four. It reviews prior feedback identifying a caregiver-companion archetype, testing brand nouns like table, garden, and basket, and refining colors and typography, including a move from seafoam to stark white and a purple shift to darker green for contrast and accessibility. The presenter compares two leaf-based logo options, option one using a detailed magnolia leaf and option two using a gentler, identity-neutral abstract leaf, emphasizing scalability and readability at small sizes. Finally, it evaluates how each option aligns with the Trinity Presbyterian parent brand’s color, rounded shapes, and serif harmony, and asks viewers to review the web page and submit a design questionnaire via a Google form.