video1.0<iframe src="https://www.loom.com/embed/b652774715e246ffbb8f8f405f321efd" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/b652774715e246ffbb8f8f405f321efd-5775a40823ccce6b.gif66This Loom explains how contact continuity prevents CRM gaps when a contact changes roles. Tom tells the team he has accepted a new role and introduces Maya as the new contact, and the team moves on after reading the email replies. The issue is that HubSpot never learns what changed, so Tom remains the primary contact, stays in marketing, and continues through open deals and active workflows. Contact continuity detects the change, checks HubSpot, and prepares updates for approval in a single inbox, after which the approved updates flow into HubSpot with full tracking.